There was a time when things were different. Everything was unique, until the crabs landed. Now they’re taking over. We have no choice but to join them, harness their power, and transform all non-crab bicycles into crab-like body plans… with motors. Just as Lancelot Alexander Borradaile predicted.

Wait, what the f**** Are you on about?

Look deep in the archives. It’s all there. 

Now back to our regularly scheduled programming. Druid E has officially landed at a dealer near you. We’ve taken the otherworldly chunder-chomping capability of the Druid and cybernetically enhanced it with the Avinox M1 Drive System. There’s more to it than slapping a motor into an existing platform. We’ve gone ground up to deliver the industry’s only truly proportionally sized e-MTB and a game-changing ride experience that will elevate you to a higher level of confidence.

Watch Graham Agassiz put his custom built Druid CorE through its paces on Vancouver Island.

Learn more about the details of our Druid E line up by watching the launch video.

Rider: Graham Agassiz

Video/Photo: Dylan Siggers.

Animation: Oxburger Studios.

Additional Photography: Kaleb Trozzo.

Music: Shrug Of The Year – Ruff Majik

Still wondering what the f**** we’re on about with all the crab stuff?

A theory exists called Carcinisation wherein all non-crab crustaceans evolve a crab-like body plan. A very clever Vital MTB user noticed how many mountain bikes brands had evolved towards the same form and linkage lay out. He declared that this new evolution of bike layouts be named the crab link. And many pages of crab jokes followed.

It’s an obscure and very inside joke. But hey, now you’re in on it too.